Virtual fitness is getting popular, fueling the need for more and more on-demand apps. People are more aware of their health now. Therefore, it’s clear that the need for apps offering on-demand coaching, wellness programs, at-home exercise, etc. is increasing.
Does that mean that building an on-demand fitness app will benefit your business? By launching this app, you can become one of the top-notch fitness apps like Beachbody On Demand, SWEAT, Peloton, etc.
Well, let’s learn more about fitness on-demand apps.
What Are Fitness On-demand Applications?
Fitness on-demand apps let users access a wide range of fitness-related services instantly.
Using this app, your users can easily book on-demand fitness coaches and yoga instructors to get expert help with their exercise routines, diet, and so on.
Users can choose from a variety of specialists offering services like yoga, HIIT workouts, dance classes, and so on.
Now, on the app, users can find fitness experts they’d like to hire, compare the profiles, and choose to book one that suits their needs the best.
To put it simply, apps offering on-demand fitness services are convenient, flexible, and, at times, affordable compared to going to a physical gym.
Moreover, users can choose the fitness expert as per their preferences, making the app a highly popular choice for people seeking accessible and customizable fitness solutions.
Why are Fitness Apps Popular?
If you are looking for some reasons why on-demand fitness apps are popular, well, here they are:
Convenience
Unquestionably, fitness apps are convenient as they allow users to work out anytime from the comfort of their homes.
Gone are the days when people used to scan the market in search of the best fitness coaches. Fitness apps allow users to work out from anywhere at any time and also give them the freedom to choose their coach.
By all means, this is one of the major advantages people get to enjoy over traditional gyms, which are inconvenient and time-consuming.
Accessibility
This app makes it easy for people to access health and fitness right from the comfort of their homes.
Using an on-demand app, people of all ages, fitness levels, and interests can find the expert and move ahead in their journey to being fit.
Regardless of the circumstances people may face, like busy schedules, affordability issues, no easy access to gyms, etc., this app is a hero for all.
Personalization
By logging into your fitness app, people can easily get personalized services and quickly reach their fitness goals.
Since the app lets users find and hire fitness experts as per their requirements, they can expect to get individual attention from the coaches they hire.
Now that you know why these fitness apps are popular, let’s look at the features that make them even more irresistible for users.
The Features of a Successful Fitness On-demand App
To build a successful app, you need to develop a mobile app with attractive colors and a lot of content. With that, you also need to think of other factors that can make your app stand out.
Not sure which features will make your app a real success in the on-demand fitness industry? Well, here are the most prominent factors you should consider:
A wide variety of professionals
Your users should be able to find the right fitness expert for your app based on their interests, experience, budget, and so on.
To help your customers find what they are looking for, you can integrate features such as filter & sort. Now, based on different criteria like distance, budget, and ratings, users can apply these filters and find the best professional for their goals.
Also, on the app, allow your users to view a professional’s complete profiles so that they can easily draw comparisons and hire a coach.
The app must have a user-friendly interface
Along with offering the best services to your customers, you also have to think about providing them with an excellent interface. Why worry about the interface? Well, how your app looks and feels can impact your user’s perception of your brand.
So, if you want your users to come back to your platform and hire fitness experts, you have to carefully design the UI and UX.
Here are a few methods for you to do that.
- Provide simple navigation so that users can easily move between the screens.
- Touch areas should be designed keeping in mind the “thumb” control system.
- Display what’s necessary; don’t make the app look cluttered.
- Keep in mind the size of your fonts.
- If you are adding forms, make sure they are easy to figure out.
- Reduce your user’s input effort; otherwise, it can annoy them pretty badly.
Use high-quality video and images
Don’t stuff your fitness on-demand app with tons of videos and images. Leave room for text as well.
You should make the app more engaging for the users so that they can quickly find professionals and start getting fitter.
Another reason why you should avoid adding too many images and videos is that they may slow down your application. The longer it takes to load the high-quality video or image, the sooner your users will try to leave your platform.
Tracking
When developing the fitness on-demand application, ensure that users can track the services easily. You can make the best use of in-app push notifications and let users get instant updates about the service’s status without opening the app.
On the other hand, you can also integrate the latest GPS technology, which allows users to seamlessly track their professional activities on the map. Say a user has booked at-home fitness services. Here, the hired fitness expert will visit the user’s address to deliver the services.
That is why you need to integrate a flawless tracking system, using which users can see the provider’s location on the map in real time.
Here are some additional tips for launching a successful fitness on-demand app:
- Perform market research: Before launching your fitness app, conduct market research and gain an understanding of the marketplace where you want to launch it.This includes being aware of the competition, the target market, and other technical requirements for developing and launching your app in the market.
- Establish a clear business plan: After conducting your market research, establish a clear business plan for your app. In the plan, mention the features you want to use, how you will market the app, financial plans, and so on.
- Hire expert app developers: Hiring experts who can help you build the app is one of the essential requirements. So, if you want to build a successful on-demand fitness app and make good money out of it, hire experts who are developing apps for a long time now.
Final Words
The fitness on-demand app market is growing rapidly, and there are a number of reasons why launching this app should be on your wishlist.
There is no doubt that fitness apps are one of the most sought-after on-demand apps today. Seeing the kind of convenience they offer, affordability, accessibility, and other perks, launching an advanced app for your busienss will be great.
Moreover, with every service booking, you will be able to earn commissions and use the resources to take your app to the next level.
So, why wait? Get in touch with app development experts, test the fitness apps they’ve built, and start working on your project.
