Developing a taxi app takes time and effort. It’s full of challenges, right from the moment you start the development plan, design it, code it, or even test it on the market. But that’s not the only ‘challenging’ thing when you are trying to launch a successful taxi app like Uber, Gett, or Ola. Once you have built the app, you need to market it as well! You need to tell your potential customers what your app can do, how it can help them book quick rides, or why it is a safer commuting option for them.
Why market your on-demand taxi booking app? Marketing helps you create awareness about your application, attracts users, and lets you establish a strong presence in the ride-hailing market. Other reasons why marketing is critical for you include retaining and engaging with customers, gaining their trust, educating them, getting feedback, collaborating with other businesses, etc.
If you have figured out how you want to build your ride-booking app but don’t know where to start with ‘marketing’ it, well, you will find everything in this blog. Rather than learning about marketing the taxi app the traditional way, let’s learn some marketing lessons from the best ride-hailing apps in the world.
In this blog, let’s explore some real marketing campaigns that made popular taxi apps a priority choice for people on a global scale.
Marketing Tips from Big Taxi Businesses
Let’s look at different marketing campaigns that big taxi app companies use to capture a larger market share.
1. Uber
Recently, Uber unveiled its campaign, spreading the word that people can not only book taxis and moto rides but also train through the application. Their ‘Trains, now on Uber’ campaign saw much admiration and interest in the UK.
Uber started putting up billboards where they cleverly used humor to build trust among users. Using the campaign, Uber tried to pique curiosity among people about the latest feature they were going to launch in the market.
Interestingly, they used the lingo to express Uber’s uniqueness.
Key Takeaways:
- Humor can help you get more attention from users.
- Creative copywriting can benefit your taxi app-related marketing campaigns.
- Maintaining a certain level of curiosity among your potential ride-hailing app customers.
2. Grab
Grab launched their ‘GrabRewards’ campaign in 2018. The Southeast Asian country successfully ran the campaign, promoting the loyalty of existing customers and new users who frequently use the platform.
Grab is not just a popular ride-hailing app; it also diversifies into different sectors such as food delivery, digital payments, parcel delivery, and so on. Its customers can get multiple opportunities to earn rewards, redeem them, and enjoy Grab’s services.
The campaign began with the purpose of encouraging users to use Grab’s services more frequently and make online transactions. Using Grab, people can earn points on every transaction they make through the application. Users can redeem these points and get huge discounts on their taxi rides, food orders, and other services.
Key Takeaways:
- Loyalty programs can help your on-demand taxi business attract customers.
- Rewards can retain customers.
- You can significantly increase sales by offering discounts and offers.
3. Lyft
The Lyft Up program was launched to help the underserved community access easy transportation. This campaign encourages everyone riding with Lyft to donate a ride so that anyone who cannot afford reliable transportation can use the service. To date, Lyft has provided access to over 1.5 million rides.
People from the underserved community get the transportation services they need to reach essential destinations like schools, hospitals, grocery stores, etc. Lyft has partnered with several foundations, like My Brother’s Keeper Alliance, United Negro College Fund, Lawyers’ Committee for Civil Rights Under Law, etc.
Key Takeaways:
- Charities can help you do something for underserved communities.
- You, as the responsible taxi booking company, can do your bit for society.
- You can encourage your app’s users to contribute to a good cause through your ride-hailing app.
Useful Marketing Tips That You Can Use to Build Your Brand
Entering 2024 will require you to stay up-to-date with the market, do your best to understand customers, and offer them whatever you want. There are several marketing tips that you can leverage to make your platform rank #1 among the most popular ride-hailing apps in the world.
Let’s look at some of the greatest marketing tactics you can use:
- Personalized experience: You cannot overlook using the data collected through the app to personalize your experience. You can study customers’ data about their preferred payment modes, frequently booked taxi types, etc., and use it to give them personalization options. Additionally, you can use the collected information to recommend destinations, customized discounts, and different ride options.
- Seamless onboarding: When it comes to marketing, one of the plus points you can provide your users is seamless onboarding. It means that you have to design a sign-up process that easily lets its users sign up for the application. You can integrate options like sign-up using social media accounts, email, and phone numbers.
- Implement retention strategies: Marketing is not just about attracting more customers; it also involves retaining existing customers. You can use the re-engagement campaigns to keep your users without letting them uninstall the application. Retention strategies usually include loyalty programs, offering personalized promotions, using rewards, and so on.
Final Words
No matter if you are just starting to develop your taxi app or if you already have one, marketing is essential for your business.
Using the right marketing strategies and tips, you can position yourself among the most popular ride-hailing apps. Leverage the marketing tips mentioned in the blog and see your taxi app succeed in 2024!
