If you are reading this page, chances are that you already own a taxi business. now, considering the kind of popularity that it has gained in the last few years, it wouldn’t surprise me if you thought that this was the right business for you to get into and the right time at that. But unless you got into the application that supports this kind of a business, you know something’s amiss.
Plainly put, the entire taxi revolution is based on applications. Although, the ‘call to book’ options have been around for some time, they aren’t necessarily as user friendly or successful as an app can be. This is because of a lot of factors involved. Lets discuss these independently, to understand if you really need an Uber taxi clone or a taxi booking software of some sort to give you a lift.
Entering the digital space
The world is going digital. Emphasis on “world”. In today’s time, any business that likes to call itself successful can’t do so without having its own digital identity. The boom in the smart phone industry is a major contributor in this direction. As more and more people have begun having access to smart phones, the reliance on a digital assistant for any and all of your requirements has also increased. Considering this scenario, the only way to make your presence in the digital space is by owning an app.
A name known
So, you have a cab business. when people need a taxi, they give you a buzz. You make a cab available for them when you need it. But, are you a brand? Have you established yourself as a name that people know when they think of a cab booking service? Uber, has become the mammoth that it is by being the first in the digital space to provide a simple “click to book” option for a long standing problem in people’s everyday life. Today, the word Uber has become synonymous with any kind of taxi booking software. If you wish to enjoy such a brand value, you must turn to an Uber taxi clone and refurbish it with your branding to ascertain your success.
Too many companies these days are offering Uber taxi clones for you to simply buy off the shelf and be ready with a business in less than 2 days. However, simply buying an app and launching it isn’t going to help your cause. Do not look at false propaganda and be convinced of the app’s superiority. Always remember the kind of service you provide will be based on the kind of experience the client has while using your app. Before you step into this dimension, make sure that you have done your research. Download a couple of different taxi apps and use them. identify and understand what the problems are and what the USPs are. Once you do that, go through the demo apps of the places you are interested in buying from. understand and evaluate what you are comfortable with and what you don’t like at all. After that, look at reviews from previous clients to understand the quality of work. Focus on important minor details like white labeling, licenses etc.
Transparency for your client
Why should someone have to place a call to book a ride when he or she can simply click a few buttons and get complete details of the ride, its duration, the details of the cab and the cabby and more. It is probably the most efficient way to hail a cab if you can simply hold your Smartphone out and click a few buttons and get important information right at your fingertips. Calling may cause inconveniences such as not knowing exactly where the cab is, ambiguity about fare and so on and so forth.
On the whole, in my humble opinion, a taxi business will not survive without an app. but, what do I know? I am just a consumer who takes a cab to work every day. Also, I can’t help but think that life for Mike Ross from ‘Suits’ would’ve been so much better had he used a cab app (I hate that his bike helmet hides his pretty face)!