Facebook is increasingly becoming a very strong medium of marketing and advertising, used by companies vying to grow into popular brands and reaching out to a larger audience in a very short period of time. Facebook apps have also become a rage amongst businesses and Facebook users, that not only serves to keep users engaged with the company’s Facebook pages but also prompts the user to either become a fan or a potential customer.
Here are a few types of Facebook apps that companies generally demand in today’s age to market themselves better, advertise their brands efficiently and promote their products over a larger and easily accessible platform.
1) Participative apps: Businesses wish to reach out to larger audiences and connect with them instantly. Participate apps are usually developed with the aim of bringing a larger mass together and having them to participate in a particular activity. An example of a participative app could be contest that involves answering a few product-related questions to win a bumper prize.
2) Business apps: Facebook applications that share out important information about a certain business to people related to it are included in business apps. These apps are intended to allow instant access to information on business-related activities of a company. A few business apps can also be built to distribute a company’s information. These apps, in most of the cases, direct the visitor to the company’s website. An example for a business app could be an automobile company giving details on its dealer network or potential franchise-building schemes.
3) Online shopping apps: These are very engaging and attractive kinds of apps. Companies that do not have an infrastructure and yet need to market their products across the world can build Facebook Apps Development that allow visitors to check for various products and shop online. Almost anything under the sun ranging from accessories to electronic products can be bought and sold over the Internet and Facebook’s reach allows companies to take advantage of this largest social networking medium to earn profits and develop long-lasting relationships over the Internet.
4) Social apps/Gaming apps: This category of apps facilitates socializing over Facebook. They can also take the form of game apps which allows visitors to play games and invite their friends to play with them and enjoy. There are also certain apps that ask for people’s feedback over certain social issues or ask to contribute to social causes. A company that wishes to promote a social cause can ask a Facebook Developer to build an entertaining, yet thoughtful app that attracts a lot of people and puts forward a serious message strongly.
These are just a few types of Facebook apps that businesses demand for. With the Facebook being one of the most sought-after marketing mediums, the possibilities of Facebook application development are also rapidly growing wide and many more types of Facebook applications could be developed in the near future, that cannot be thought of today.