Beautiful is the world with many cultures and many languages. But this beauty often poses a serious threat to business. Today, the international boundaries have diffused creating a huge market place that entails some sort of uniformity.
Now obviously, the products and services may differ in every location, however, the medium through which one is to explain to others how well their products and services are must have certain sense uniformity.
The Problem of Language
The biggest hurdle in the path of any entrepreneur today is not being able to convey their message on the global platform. This is because many people who might be interested in buying your services may or may not have the basic understanding of English.
So, even you have exactly what the other guy wants, you won’t be able to sell to him because he is unable to understand you, and similarly you are unable to understand what he as a customer is looking for.
Modern day technology has an answer for every question and a solution for every problem. This is where Multilingual Web Development was born. People deciphered that having a website that could translate itself by detecting the local region where it is being viewed through automatically would solve the problem of lack of comprehension.
So, developers and designers all over the world set forth on the path of multilingual website designing, in order to create fascinating websites that were intelligent and could mold themselves according to the needs of the users.
No matter how good things seem to be, there is always a catch. The catch with multilingual website designing is quite literally “lost in translation”. We fail to accept the fact that every language is unique and has certain distinctions from any other even after translation.
So if your website is in English and you have it translated to German word for word, the content might end up being utter nonsense, discouraging more and more buyers rather than convincing them of your credibility.
So, what to do?
Before you get down to writing pompous words about yourself on your website, make sure that you think carefully about how the reconstructed sentence might end up sounding. Have the help of a person who has complete understanding of the language you are planning to translate your website to so that you can refer with him before launching it.
The best way around would be to seek professional help. Professional multilingual website designers have an experience in dealing with cultural connotations and local customer behaviors which can help you in more ways than one.
You must, however, ensure that the company or individual that you have decided to hire has the necessary qualification and skill set because it might end up creating problems for you in the end. After all, it is your image that we are dealing with. As a basic rule of thumb keep more and more images and very generic terms in the content which cannot be offensive in any way towards any culture after translation.