Web site plays a vital role in business growth. Most of the businesses are creating their own websites in an appealing and user-friendly manner in order to promote and create awareness about their products and services across the globe.
Most of the people may require your product, but due to lack of awareness about your company people may not find the way to approach you. But by designing your website the people can contact you directly. The first impression the customer can get on your business is through your website. So, design your website attractively and interestingly.
Importance of designing website in multiple languages
With the increase of internet usage, maintaining a website has become mandatory. You can find any information on websites and each website fulfills all the customer needs such as an eCommerce website for shopping, business card websites to offer the details about any particular company, gaming websites for entertainment, etc.
Multilingual Website Development is the process of building the websites that can be viewed in various languages as per the geolocation of the place that is accessed from. The organization should take care of design elements to stand out their website unique from others. It should be designed in a minimalist way such that all the focus of the audience goes near the central element that you want to discuss about on the site.
The advantages of Multilingual Website Development for the clients include
- Gives unique identity for your business
- Designs appealing and user-friendly website
- Provides good visibility in search engines
- Saves money and time by practicing SEO during the design stage
- Allows to keep existing customers and gains new customers
Tips for designing multilingual website
Multilingual Website Design is the process of designing the multi language website to meet the aesthetic expectation of that particular cultural group it is aimed for. This is highly challenging and daunting process, since, every region has a different modus operandi for different things. For example, you might have used various colors for explaining different things in a website, but the same color means a lot of things in different places such as white is the color of marriage in the west whereas in Asia it denotes for mourning. Each region has its own beliefs and rituals. So, the developers have to create the Multilingual Website Design without harming the ethical values of the people.
The following are few tips and techniques to be followed for designing multilingual website
Need of Top level domain: Website is the heart of any business. So, you need top level domains for every language in order to infiltrate the foreign regions correctly.
Design: Various elements are involved in multilingual web design such as navigation, page structures, etc. It is perfect to use the framework that are standard and accepted universally.
Cascading Style Sheets (CSS): Detach the content from design with the help of CSS.
Choice of colors: You need to consider the color preference of that particular region and choose the color connotations that suit their culture before designing a multilingual website.
Fonts: Use the fonts that are globally accepted such as Times New Roman, Verdana or Arial fonts.
Images: Choose the images that are relevant to the market you are intended to target. These images should not harm their cultural sentiments.
Translator: Ensure that the translator you hire is proficient in that particular language. Since, wrong translation leads to lots of misunderstandings.