Top Tips For Making Amazing MultiLingual Website Designs

Multilingual web development has become a necessity for every firm that thinks of growth in future. No one wants to restrict their business to a tiny tea stall. Everyone wants to grow big and to have a huge clientele all over the world. This is why even if the present state of business happens to be small; many entrepreneurs are already going for multilingual web development.

How to design a multi lingual site?

Website designing is a very critical as well as creative field. However, when it comes to Multilingual Website Design, the difficulty is increased manifold. This is because while you were earlier focusing on one particular language speaking group, you will now have to channelize your energies to not one but multiple groups speaking different languages and each having a different social background.

So, how to go about it?

It might seem scary at first but once you have decided to go for it, there is no need to worry. Bear the following tips in mind and you will find it wasn’t so difficult after all!

Research and background analysis

Everything boils down to the simple fact that if you know the background well you will be able to perform in a much better way. So, to initiate with your multi lingual website design you must necessary conduct a thorough research regarding:

  1. Your personal growth plan
  2. The places that you wish to cater to
  3. Where is the concentration of your potential clientele
  4. How many languages do you want to incorporate
  5. How different are the cultural connotations of each of these languages

Once you know the answers to these questions, the rest will be pretty simple.

Picture Oriented site

Because language is posing a problem and sometimes a lot can be lost in translation, incorporate as many pictures as you can on your site. You want your audience to be able to understand you full well. Do not leave any room for ambiguity or doubt which can prove to be a big problem later for both you and your buyer.

However, make sure that your pictures aren’t too heavy. The heavier your site is the more time it will take to open. Also you never know the kind of data speed a customer will be looking up your site in, so do not make it heavy and clumsy.

Do away with music

I do understand that some sites do very well with a back ground score, however, a multi lingual site should stay away from it. You never know what kind of music will the customer like to listen to and there’s no point in forcing him to listen to what you have chosen for him.

If your website is sound oriented and you must have much, make sure that there is an option to turn it up or down so that the customer can choose to shut it off if or low if he doesn’t feel the need for it.

Exploring The Downsides of Multilingual Website Development

Beautiful is the world with many cultures and many languages. But this beauty often poses a serious threat to business. Today, the international boundaries have diffused creating a huge market place that entails some sort of uniformity.

Now obviously, the products and services may differ in every location, however, the medium through which one is to explain to others how well their products and services are must have certain sense uniformity.

The Problem of Language

Multilingual WebsiteThe biggest hurdle in the path of any entrepreneur today is not being able to convey their message on the global platform. This is because many people who might be interested in buying your services may or may not have the basic understanding of English.

So, even you have exactly what the other guy wants, you won’t be able to sell to him because he is unable to understand you, and similarly you are unable to understand what he as a customer is looking for.

The Solution

Modern day technology has an answer for every question and a solution for every problem. This is where Multilingual Web Development was born. People deciphered that having a website that could translate itself by detecting the local region where it is being viewed through automatically would solve the problem of lack of comprehension.

So, developers and designers all over the world set forth on the path of multilingual website designing, in order to create fascinating websites that were intelligent and could mold themselves according to the needs of the users.

The Catch

No matter how good things seem to be, there is always a catch. The catch with multilingual website designing is quite literally “lost in translation”. We fail to accept the fact that every language is unique and has certain distinctions from any other even after translation.

So if your website is in English and you have it translated to German word for word, the content might end up being utter nonsense, discouraging more and more buyers rather than convincing them of your credibility.

So, what to do?

Before you get down to writing pompous words about yourself on your website, make sure that you think carefully about how the reconstructed sentence might end up sounding. Have the help of a person who has complete understanding of the language you are planning to translate your website to so that you can refer with him before launching it.

The best way around would be to seek professional help. Professional multilingual website designers have an experience in dealing with cultural connotations and local customer behaviors which can help you in more ways than one.

You must, however, ensure that the company or individual that you have decided to hire has the necessary qualification and skill set because it might end up creating problems for you in the end. After all, it is your image that we are dealing with. As a basic rule of thumb keep more and more images and very generic terms in the content which cannot be offensive in any way towards any culture after translation.

Breaking the Barriers of Language- Multilingual Website Development

Since ages, the world has been segregated on the basis of caste and creed. These differences have reduced since the advent of a more commercial society. Earlier people would be very stringent on the basis of whom to supply their products to. Gender bias and religion played a very important tool of categorising people and choosing your own clientele.

However, with time and the unbearable inflation, people have somehow left behind their crass mentalities and opened themselves up to a much wider cross section of customers. Unlike earlier times, today we are faced with a global scenario where the consumer chooses its products, rather than the seller deciding who to sell to.

Why is language still threatening business?

Language poses an imminent threat to the whole organism of business. It prevents people from understanding even the most basic and fundamental requirements. For example, a buyer in India might have a lot of money and may be willing to buy a commodity at any price. However, if he fails to understand or even realise that there is a seller of that particular commodity somewhere, then he will probably never be able to actually buy the product.

Multilingual Website Development

This will be a sad situation for both the buyer and the seller. In order to avoid such fails, multilingual web development has emerged. Multilingual website development is the process of creating websites that can understand the location that they are being viewed in and can automatically translate to particular regional languages.

How to undertake multilingual web development in the right way?

Multilingual Web Development isn’t as simple as a mere translation of affairs. You cannot just translate the words from English to any other language. This is because most of the gist of what you probably wish to convey gets lost in translation.

This is why one must employ a three pronged strategy to ensure the best multilingual websites are adorning your business.

  1. Ensure you know the audience preferences and behaviours in the region you want to have your website. A multilingual website has more to do with overall imparting of a message that an accurate translation.

So, make sure that whatever your website gets translated into has a certain degree of an impact on your visitors who can appreciate the nature of your work and the quality of your company.

  1. Understand the local connotations of phrases, colours or even images. Each place has a unique code for various things. In Asia people denote white with peace and mourning, where as in the west, black is the colour to mourn in and white is the wedding gown.

Ensure that your overall message is contextual and use neutral colours and images which do not mean anything negative. It is best to use universal symbols or phrases to avoid any form of confusion.

  1. Be sincere in terms of the products and services you are offering. Keep the pomp out of the language and ensure that whatever you are saying is being said with a certain degree of honesty. No matter what the language is, one can always understand honesty and product quality.

Trade Secrets of Multilingual Web Design

Globalization started off much earlier in the world, but the true potential of globalisation has only been able to be explored by the prowess of the Internet. It has quite literally reduced the physical distance between organizations by completely eliminating proximity as a parameter for smooth business practices.

Now, when the internet offers you such excellent opportunities it is only fit that you explot it in the best possible ways. Internet allows you to reach out to places you never thought your business could reach. It is every business owner’s best friend.

Reaching out

I probably overstepped it by saying that every business owner’s. I should probably be saying, every business owner who is serious about increasing revenues and expanding his horizons. The most important thing for any business to thrive is to reach out to a maximum number of the population.Multilingual Web Design

This is why commercials and advertisements started in the first place. It allowed entrepreneurs to speak out about why they were good and how they could help to people all over the place. It was a medium of making the company and its products accessible to the general population.

Non English speaking customers

One problem that most advertisers and ad campaigns faced was the language in which to produce there commercials. I mean, for an English speaking territor it is great to have an ad in english, but for anywhere else it would be a complete failure.

Multilingual website development

A multilingual website is one that can be translated in multiple languages based on where it is being viewed. Multilingual Website Development is the process of creating stunning sites that can be accessed and viewed in more than one language based on locational data and regional language preferences.

Why is it important?

This is a silly question really, but it if you still needs answers, here are the reasons:

Appeals to non english speaking potential customers

  1. Gives you better audience reach
  2. Provides you with an edge over the competition
  3. Generates trust amongst people telling them that you are interested to sell to them and therefore are approaching them directly
  4. Increases viewership and customer base

What to note?

In spite of all the advantages it offers, it is not quite a cakewalk. Multilingual web design has many nuances attached to it has to be handled with care and caution. Following are the things to be taken into consideration:

  1. Know about the language and its cultural contexts before translation
  2. Do not translate the sentences as it is from English to any other as the central meaning may be lost or changed
  3. Have a separate top level domain for every different language in order to increase site sanking regionally
  4. Rely only on professionals for Multilingual Website development
  5. Research through other websites of the same industry to identify the best features and the worst ones
  6. Make the site totally user friendly and do not feed unnecessary information on the site
  7. Be accessible and give your contact details

Follow these points and rest assured. A multilingual site will give you all the exposure you need and take your business to newer heights.

Multilingual Website Design: How many does your Website Speak?

It is true that the world is shrinking at an enormous rate and this is why the global boundaries that used to restrict business in the earlier days has melted away. The earlier days saw a world that was occupied by people of different places all trying to win over territories to rule them. The modern day has a slightly different approach.

People are still trying to get over boundaries and explore newer places, but not in some crazy quest for autocracy, but one that would help them make more and more money.

The Role of the Internet

The internet has acted like a powerful tool in ensuring that a lot can be done without actually having to travel the distance. The restrictions posed by physical distance have been completely eradicated. Once people understood the true potential of the internet, there were many efforts of various kinds that were made in order to ensure that every potential of it can be exploited.

Websites ensured that people can today have the power o conducting business transactions in an orderly fashion without being worried about the distance. However one problem that surfaced from time to time was the problem posed by language.

So how were people to overcome that issue? Was there any way people could convey whatever they wanted to, to an audience who did not speak English?

Multilingual Web Development

Multilingual Website Design became the ultimate solution to these problems. A multilingual website is one which allows you to create the site in English, but it automatically translates to the language of the viewer when they open it from their browser.

A multilingual site has proved to be a very useful option for most business owners on a global level. The numbers of non English speaking users of internet are increasing day by day and a multilingual website offers you the opportunity to be able to sell your products and services to that crowd as well.


Initially people would be worried about purchasing online because of many security threats involved. However, today owing to the many online payment gateways and secure access transactions; it has become possible for people to rely on online purchases.

This coupled with the easy accessibility of products and the fact that the products are delivered at your doorstep. You don’t have to worry about taking time out for shopping and just do it on the spur whenever you feel like it.


On the whole if you want to expand your business across borders then it is now time for you to take the plunge into the world of limitless possibilities of multilingual website designs.

In order to get the best website done, remember to hire the right website designer who has had some experience in the same domain for the best results. Make sure you know all about the different interpretations of languages in different places and their cultural connotations to ensure you don’t make a negative impact on your prospective audience.

Is a Facebook Minisite a Good Option for You?

If you are a business owner in today’s market, there is no way you haven’t heard about facebook. Facebook started off as a little social networking site for teenagers and collage goers, but has today mushroomed into a living cash cow.

The beauty of Facebook lies in the fact that it doesn’t just earn for its developers, Facebook can help every business owner sitting in any corner of the world generate more and more revenue.

So how is it that people intend to earn from this ginormous network? Well, if you ask me, there are multiple ways if you know how the internet works. In case you don’t, let me explain.

The Minisite

Facebook gives you the opportunity to create a minisite within itself to promote your own brand or company. What is a facebook minisite, you ask? It is a simple page on facebook that acts as a tiny individual website. Having it on facebook allows you to ensure that maximum number of people can access it and thereby you can increase the traffic on your original website.

Facebook Minisite Designing has become quite a popular trends in the last few months actually. Before it, people would just try to put up an amateur effort in popularizing their brand though a fan page or something. However, the kind of response that received has led people to understand that with the right kind of efforts and investment in this direction, there a lot to achieve.

Cost effectiveness

A minisite is practically inexpensive because facebook lets you have it for no cost. You only need to spend on getting a responsible and creative brain to handle your Facebook Minisite Designing. A lot of this will depend upon the kind of target audience you have and what is your brand known for. You have to showcase your products and services in a way that it attracts the maximum numbers of your relevant population for the campaign to be successful.

Multilingual Site

In case you are the global kind of a company, with a multilingual web design, make sure that you mention it on your Facebook minisite as well. A Multilingual Web Design always makes people more confident of your establishment as you come out as a non biased seller open for non English speaking market as well.


While designing your site make sure that you have paid adequate attention to the content of your site. The minisite’s content has to be extremely attractive. It has to be compelling enough to drive more and more of your readers to jump back to your original site. Your content should have a lot of images and a little less pomp. The users are smart and have very little time. Make sure that your site’s content is self explanatory and can register in the minds of the users without too much thinking.

Is a Multilingual Site Necessary for a Small or Medium Sized Business?

Business today has no limits. No one really wants to have a business which is confined to a stage where it began. Everyone is interested in growing so that their revenues increase and the profitability maximizes.

Having said this more and more people are venturing into the realms of the internet to ensure higher visibility of their business brands. It is a known fact that internet is one of the most effective and the cheapest forms of marketing. It allows you to reach out to the global audience fast easily.

Web presence is no longer treated as a luxury. Today’s times have made having a website an absolute necessary. In fact, any customer has a natural expectation of finding any of his requirements over the internet.

Now, since we have already established that internet allows you to interact with the global audience, it is of critical importance that you can harness its prowess for the maximum benefits. This is where Multilingual Website Development comes into the picture.

What is a multilingual site?

As the name suggests, multilingual is a site that can be viewed in multiple languages. There are many parts of this world that do not speak English as their first language. In these cases it becomes difficult to explain everything that you want to, through the medium of English.

There is always a possibility that the people will not be able to follow what you are saying completely, or for that matter, they will not be able to appreciate the kind of benefits that you have to offer. This is why explaining things to them in their local language are very important.

A multilingual site essentially is one which you can create in your own language, but it can translate to any other when required. Basically with technological advancements, geolocationing has the advantage of automatically sensing the location where the website is being viewed and therefore translate accordingly.

The Design

People of different places have different likes and preferences. Considering that your website is multilingual, it means that you are catering for the global audience. But is it enough to have a site in different languages?

The answer is no. layouts and designs also impact people’s response. Ensure that while you enter into the fields of multilingual website design you make sure that you have a global approach to it. Keep in mind the kind of things that will have a positive and a negative impact on the users for best results.

What not to do?

We have already spoken about the things that we must do in order to attract more web visitors, however, there is a very comprehensive list of things that we must utterly avoid in order to maximize productivity.

  1. Do not make a loud site: while it is advisable to think out of the box and be innovative, it is a definite no-no to make a loud and over the top website. With certain things you never know whether people will like it or not and so keep it within safe territory to ensure a pleasing reception.
  2. No music or music off option:A particular form of music may be popular in your area, but you cannot force people to listen to the kind of music you like even though they belong to some other culture. In order to avoid this agenda, keep an option of shutting the music.

On the whole be receptive about global tastes and you will never go wrong.

Multi Lingual Websites: A Global Affair

With business growing with leaps and bounds and the need for people to make grow, the world has truly shrunk. Distance is no longer a hindrance. People can buy things from one end of the world to another.

The only thing that people today have to take care of is language. In spite of the fact that the world has become smaller, languages and diversity in terms of culture and inferences have remained. The beliefs that people have in one area differ largely from those in a different area.

Entrepreneurs and Language

Every businessman speaks only one language and that is profit. So, to overcome the gap of language, most entrepreneurs have resorted to Multilingual Web Development. This is basically a way in which you can make your website accessible and comprehendible by people who do not speak English.

So if you are a manufacturer in America and wish to sell your products to someone in China, you can easily do so with the help of a website that can have the content displayed in both languages. You don’t need to put a translator and translate every single word on your website to the other language.

You simply need to decide before hand all the things that you wish for your foreign customers to see. Only have those words there to make sure that you are in context of the reader. This is an important step because, like I said earlier, inferences and cultural representations differ from place to place.

If you say something that can be a controversial topic somewhere else, it may prove to be an expensive mistake for you. So first know what is what for whom and then design your content around it in a similar fashion.

Why does a multilingual site help increase profits?

Increased audience: The most preliminary and basic advantage of having a multilingual site is the fact that it can help in increasing the base of customers that you can approach. With a unilingual site you can only sell your products to people who follow your language. But by converting your site to a multilingual one, you can directly become accessible by a wider group of people.

Better Understanding: Sometimes, people do know English but aren’t proficient in it. This can lead to a communication gap. You might want to say something to your customer but he will end up understanding something totally different. A multilingual site can help them understand better.

Growth and Expansion: Growth and expansion is the next step to every business organization. No one wants to just settle for how much they are making. Everybody wants their business to continue growing with every day. This is where a multilingual site can help. It can ensure that more and more people are added to your consumer community with every passing day.

The Top Multilingual Websites

In the world today where everyone is talking about globalization and how he can develop his website into something so big that people all over the world can appreciate it, it is critical that one enters the realms of Multilingual Web Designing.

What does that mean?

Well, don’t be harried by the big words. Multilingual Web Development is nothing but developing your way such that people sitting halfway across the globe, speaking an entirely unfathomable language too can reap the benefits of your site.

This basically means that if you are a hatter in America, you can sell them to Russians as well without having to interact with them at all. All you need to do is create a site, with content as per your specifications that can be translated when accessed from a location other than yours.

Is that as simple as it sounds?

Well, if you have the right guy for the job, then multilingual web designing is pretty simple. I mean, it’s really like developing any other site. There is no special requirement from your end that needs to be fulfilled.

You proceed as you would for a simple uni language site. However, the developer who is handling the multilingual web development for your website will have to get into the technicalities and ensure that your site is translatable in the languages that you require for it to be.

Can things go wrong?

Absolutely! Whenever we talk about a discrepancy between what you are giving what the final result would look like, there is always a chance of things going wrong. That is why it is best to have someone proofread your content with respect to an international standard, to ensure that you don’t sound biased anywhere.

Pay special attention to using certain words or symbols because something that means something here might mean something completely different somewhere else (The joys of using alliteration in a technical draft!).

Do I really need it?

Well, it depends. Do you have a future prospect of expanding your business into more than one country? Then surely you need this. If you already have a site and are catering to international sales and you still don’t have a multilingual site, then definitely it’s time to upgrade.

You will be surprised how a little change can take you light-years ahead in terms of business growth and development. Business is all about sales and revenue generation and that can be achieved much better with reach and access to as many people as possible.

Is it expensive?

Nah! Not at all. If you can find the right company to do it for you, you can get the best rates. Also, it will ensure that you can get much more out of it. Of course there is an initial investment, but trust me, it is well worth the money. You will end up making many times that amount over. Do a little research before settling in for the right developers with the right qualifications and experience for best results.