Benefits of Facebook Application Development

29 Nov

Facebook offers a legion benefits as a popular marketing tool. Here’s a peek into how Facebook application development has lured individuals and companies into using the amazing social networking medium for marketing and promoting business.

  • Budget-friendly – As compare to conventional marketing mediums, Facebook is a cost-effective option available to small, medium and large companies to promote brands and grow business. With cost being a major factor in deciding advertising and marketing mediums, companies usually prefer to market and advertise their products through Facebook Application Development which is not only cheaper but also offers a larger exposure to the brand.

  • Brand promotion – With more than 800 million users today, Facebook is almost like a community that has users across every class, country and age group. Can there be a better platform for brand promotion that a medium that is present in every part of the world and is accessible by almost every person? Not really. Facebook application development is undoubtedly a larger, faster and better medium for brand promotion compared to any other traditional branding tool.

  • Engaging and user-friendlyFacebook Application Developers are entrusted with the responsibility of making apps that are engaging and user-friendly. A Facebook app is aimed towards engaging the visitor, interacting with them or asking them to share a feedback. This way a visitor feels that his opinion does matter for the company and that he’s an important contributor to the company’s business. A lot of Facebook apps are also developed to encourage visitor participation that could potentially lead his conversion to consumer and hence expansion of consumer base for the company.

  • Lead Generation – Promoting a brand over Facebook creates a lot of opportunities for generating prospective leads that could potentially turn into customers. That said, a good Facebook application can attract not only existing consumers but they also pull in a lot of new prospects through word-of-mouth. Its a simple ‘Like’ that tempts consumers to try the app for themselves, at least once.

  • Enhanced website traffic – Facebook application development can also improve traffic to your website. There are increased chances of a visitor visiting your website after trying a Facebook app that looks interesting and seeks to offer more interesting information that’s possibly posted on the website. Feedback from Facebook users get indexed in search engines like Google and Yahoo which also channels a lot of traffic to your website.

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