Breaking the Barriers of Language- Multilingual Website Development

Since ages, the world has been segregated on the basis of caste and creed. These differences have reduced since the advent of a more commercial society. Earlier people would be very stringent on the basis of whom to supply their products to. Gender bias and religion played a very important tool of categorising people and choosing your own clientele.

However, with time and the unbearable inflation, people have somehow left behind their crass mentalities and opened themselves up to a much wider cross section of customers. Unlike earlier times, today we are faced with a global scenario where the consumer chooses its products, rather than the seller deciding who to sell to.

Why is language still threatening business?

Language poses an imminent threat to the whole organism of business. It prevents people from understanding even the most basic and fundamental requirements. For example, a buyer in India might have a lot of money and may be willing to buy a commodity at any price. However, if he fails to understand or even realise that there is a seller of that particular commodity somewhere, then he will probably never be able to actually buy the product.

Multilingual Website Development

This will be a sad situation for both the buyer and the seller. In order to avoid such fails, multilingual web development has emerged. Multilingual website development is the process of creating websites that can understand the location that they are being viewed in and can automatically translate to particular regional languages.

How to undertake multilingual web development in the right way?

Multilingual Web Development isn’t as simple as a mere translation of affairs. You cannot just translate the words from English to any other language. This is because most of the gist of what you probably wish to convey gets lost in translation.

This is why one must employ a three pronged strategy to ensure the best multilingual websites are adorning your business.

  • Ensure you know the audience preferences and behaviours in the region you want to have your website. A multilingual website has more to do with overall imparting of a message that an accurate translation.

So, make sure that whatever your website gets translated into has a certain degree of an impact on your visitors who can appreciate the nature of your work and the quality of your company.

  • Understand the local connotations of phrases, colours or even images. Each place has a unique code for various things. In Asia people denote white with peace and mourning, where as in the west, black is the colour to mourn in and white is the wedding gown.

Ensure that your overall message is contextual and use neutral colours and images which do not mean anything negative. It is best to use universal symbols or phrases to avoid any form of confusion.

  • Be sincere in terms of the products and services you are offering. Keep the pomp out of the language and ensure that whatever you are saying is being said with a certain degree of honesty. No matter what the language is, one can always understand honesty and product quality.

Getting Over the Fear of Designs with Bootstrap Theme Designing

There is no doubt about the fact that the world of the internet has become a very important aspect of our lives today. As its global availability increases, so does a natural expectation of every consumer to find their customers on the internet.

Earlier, having a website may have been a matter of luxury, but today we are faced with a world where an online presence is a must for every entrepreneur. The world is today filled with a consumer body that demands an online identity of any company that it wishes to sell its products to its customers.


This coupled with the fact that there are so many other companies out there makes it increasingly important for individuals to ensure that their website has a design that can stand out amongst the rest of those.

Choosing the Designs

Designs and layouts of the website can range from a simple two tone layout to a much more complicated one. There are two basic ways in which you can create stunning websites with Bootstrap.

  1. Create from Scratch: Bootstrap eCommerce development often requires absolutely customized and niche development of website. This is because the emphasis is sales. This is why Bootstrap eCommerce development allows you to create a web design right from scratch.

  2. Pick from the themes: Another fantastical way to create stunning web designs is to utilize the prowess of Bootstrap Theme Designs. You can pick from an already available template and ensure that your site has all the top features without having to think too much about it.

Which way to go

It is often the subject of debate whether it is wiser to pick from preset templates or should one choose to build custom designs. Both have their individual advantages and disadvantages but one has to think about which will suit his own personal needs.

Creating a custom site can be one’s first choice but the most important thing to consider is whether it is feasible for you to spend that much. Naturally customization is an expensive alternative and so one should go for this option only if he has a lush budget.

Picking form pre existing theme is a much more cost effective option as it eliminates any need for extra spending and ensures that you can choose a theme that has been designed specially by a designer to suit your particular business requirements.

Responsive Designs

To the delight of many entrepreneurs, Bootstrap is one o the most responsive web designing platforms available in the market today. With the multitude of mobile devices swarming the world it is of absolute necessity to be able to have a site that can adapt as per its viewing medium to ensure that your site is extremely usable and likeable for your customers.

The most important step while creating any sort of a website, whether responsive or not, is that you have to be absolutely certain that your focus is strongly grounded in the interests of the people. Your customers must like your site in order to be able to understand and appreciate the nature of your products and services.

What Makes Bootstrap Responsive?

Today is the era of mobiles. Everything from smart Phones to tablets and laptops have quite literally taken the world by the elbow. Business has become more and more difficult and time has become less.

Almost everyone wants to achieve twice as much as he can in the same time frame. This is why it has become important for people to continue working even while on the go. This is where mobiles come into picture.


A mobile device allows people to access the internet from anywhere at any time making it extremely simple for them to carry out all their business related tasks as per their convenience. However, this convenience poses a very big question in the industry.

The question


The answer to this question is pretty simple: “Responsive web design”

Responsive web design

Responsive web designing is essentially the process of making a website such that it can understand and decipher the kind of screen that is being used to view it and based on that it can automatically modify itself.

Is Bootstrap Responsive?

Bootstrap Web Development is one of those technologies that were promptly created to combat the difficulties of the developers. Bootstrap web design has many advantages as opposed to any other. Following is a list of all the interesting stuff that makes bootstrap more responsive.

Layout: Bootstrap web design offers Global styles for the body to reset type and background, link styles, grid system, and two simple layouts.

Bootstrap web development

In order to be responsive in every possible way and to facilitate the user, Bootstrap offers you a 12 column grid. This comes with two options:


If you wish that your final application is absolutely wide and if you wish to use the entire visual real estate on the screen (width wise) then you must go for this option. This will allow you to utilise the entire space in the best possible manner.


In case you are making a very basic and a standard website, it doesn’t require for you to utilize the entire screen so you can go for this option which offers you the 9940px. This option reduces other complications and you can carry out your tasks effectively.

The Usual Myth

The most common myth associated with Bootstrap web designs is that it is all too plain and cannot be effectively utilised with custom designs or complicated ones. Please note that this notion is nothing but complete fantasy.

There is absolutely no reason why Bootstrap can’t work with amazing designs. It can work fantastically with any kind of design regardless of its complexity or make.

Crazy but Correct – Top Tips on Hiring Ruby Right

Ruby on Rails programming, or simply Rails is probably the most sought after technological platform by people today. Earlier, people did not have a lot of interest in how the realms of technology functioned, however, today, with the importance of digitization; it has become inevitable to seek the help of developers.

Today, Individuals know more about technology than they would previously. What i mean is that maybe, five years ago, a multi millionaire producer of fabric did not know what went on n creating his website, but today, he would pay a lot of attention in identifying which technology can be used to make his web presence better because it contributes in a huge way in increasing your revenues.

Need for Recruitment

Any organisation of a decent size realises that it is of critical importance to hire the right candidates. Especially for a technology like Ruby On Rails Programming, it is evident that finding the right candidate can be a herculean task.

This is because owing to the popularity of these frameworks, the concurrent demand for the developers has increased immensely. So every time you recruit someone, chances are that you have fought for him already.

This is why hiring in the right way is of critical significance. Following is a list of tips that can help you find the most suitable ROR developer. These tips may sound crazy but are absolutely effective. They are:

Ruby On Rails

Forget Portals, Use the Feet

Of course, the internet has been designed to help you make the most of your time. It is definitely easy to quickly look up any online portal and find resumes, but trust me; it isn’t as effective as you would hope for it to be.

The best way to go about it is to get on your feet and start asking around for people who have had an experience in employing an ROR Developer previously. Take their numbers, approach them, scan their work and then decide for yourself.

Poach it out

Unethical as it may sound, the most effective way to get the right talent at your doorstep is to poach a qualified and experienced developer. That way, you don’t have to bother about paying agents and you are also certain about the quality of the work.

Blogging is a must

Try to look for an ROR develop who has a blog. It is not as if, if he doesn’t blog he isn’t good, but for the most part, a Ruby developer, usually writes blogs on ruby. It shows his interest and his comfort with the particular framework.

Budget Control

Make sure that you know the ongoing rates in the market for the services that you require. A good amount of research and asking around can help you in a great way. You must make sure that your developer has asked for more or less similar prices than others. If he charges too much, he’s just robbing you, but if he is charging too less, it’s probably because he isn’t as good as he claims to be!

Is Developing for Google Glass a Feasible Idea?

For quite some time now, people have been wondering what all is the Google Glass capable of. For starters, let’s say, Google Glass is essentially a high tech futuristic wearable computer, that can do anything that you command it to, within the realms of reality.

It can help you to click pictures, scan items, record videos, give details about products and so on and so forth. This particular item has been the epicenter of debate ever since its conception. Although it has been produced for its usability purposes, it has been found that, the Google Glass is extremely expensive; curbing the only way more people will be able to buy it.Google Glass

Conception and Evolution and Its Position in the Market

It is clear that any new piece of technology that has futuristic capabilities will not be available at affordable prices, but is there really an upper limit to how much someone is willing to spend on something?

This entirely depends upon the usability people are willing to put it up to. Google Glass Application Development has already become a quite popular subject among technology enthusiasts. It can be said that people are willing to come up with the most unique kind of apps to use this product in the most diverse ways possible.

Google Glass Applications Development and Business

Business is the core of any activity in the human world. People work to generate more and more revenue. And in order to do so in the right way, people struggle to ensure that the best possible resources can be put to use. This is probably there is no ceiling on the house of technology. There is always something new coming up, always something more creative that can help in boosting the business.

Having said this, Google Glass app development has created a unique space amongst its peers in terms of technology. This is because, unlike in any other platform, there is still a lot of room for innovation and creation. Its like a virgin beach with everything yet to be explored and more and more developers are dedicating time in researching it in full swing to be able to put their skills to use by the time it has increased its market penetration.

Look, Feel and Usability

In terms of usability, this device has no competition. It is lightweight and absolutely user friendly. All you need to do is just wear it and it will take care of your demands. It looks like just another stylish pair of glasses, except the Google glass comes without any glass.

It has a tiny chip attached to the frame on one side which acts as the brain of the device. There are, however, rumors that Google is to tie up with Ray Ban to add a dash of glamor to the device. This device is sleek and impeccably stylish. The only flaw so far seems to be the price, but that too surely will be overcome in the future.

Trade Secrets of Multilingual Web Design

Globalization started off much earlier in the world, but the true potential of globalization has only been able to be explored by the prowess of the Internet. It has quite literally reduced the physical distance between organizations by completely eliminating proximity as a parameter for smooth business practices.

Now, when the internet offers you such excellent opportunities it is only fit that you explot it in the best possible ways. Internet allows you to reach out to places you never thought your business could reach. It is every business owner’s best friend.

Reaching out

I probably overstepped it by saying that every business owner’s. I should probably be saying, every business owner who is serious about increasing revenues and expanding his horizons. The most important thing for any business to thrive is to reach out to a maximum number of the population.Multilingual Web Design

This is why commercials and advertisements started in the first place. It allowed entrepreneurs to speak out about why they were good and how they could help to people all over the place. It was a medium of making the company and its products accessible to the general population.

Non English speaking customers

One problem that most advertisers and ad campaigns faced was the language in which to produce there commercials. I mean, for an English speaking territor it is great to have an ad in english, but for anywhere else it would be a complete failure.

Multilingual website development

A multilingual website is one that can be translated in multiple languages based on where it is being viewed. Multilingual Website Development is the process of creating stunning sites that can be accessed and viewed in more than one language based on locational data and regional language preferences.

Why is it important?

This is a silly question really, but it if you still needs answers, here are the reasons:

Appeals to non english speaking potential customers

  1. Gives you better audience reach
  2. Provides you with an edge over the competition
  3. Generates trust amongst people telling them that you are interested to sell to them and therefore are approaching them directly
  4. Increases viewership and customer base

What to note?

In spite of all the advantages it offers, it is not quite a cakewalk. Multilingual web design has many nuances attached to it has to be handled with care and caution. Following are the things to be taken into consideration:

  1. Know about the language and its cultural contexts before translation
  2. Do not translate the sentences as it is from English to any other as the central meaning may be lost or changed
  3. Have a separate top level domain for every different language in order to increase site sanking regionally
  4. Rely only on professionals for Multilingual Website development
  5. Research through other websites of the same industry to identify the best features and the worst ones
  6. Make the site totally user friendly and do not feed unnecessary information on the site
  7. Be accessible and give your contact details

Follow these points and rest assured. A multilingual site will give you all the exposure you need and take your business to newer heights.

Some Reasons to Use Bootstrap Web Design and Web Development

The world of web designing and web development is growing rapidly with the coming of various social networking sites. Twitter’s popularity has helped it cross the realm of a user managed social networking site in to a place where developers sink in to heavy coding. Bootstrap is one such frame work of innovation developed to hit the web designing and web development zone.

It has helped the making of a websites and apps much easier, faster and better. It’s time for you to adopt Bootstrap for web design and development if you aren’t using it. Twitter Bootstrap is a super market for the web designers and web developers because of it multitude of toolkits.

So then there is a question why should any web designer or web developer use a Bootstrap for web designing and web development. Here are some of the reasons for it.

Bootstrap saves time

With Bootstrap Web Design and Web Development, you can cash into a lot of your time. The libraries of Bootstrap offer its users with ready to use pieces of codes that can pump a life of a website. Web developer doesn’t have to spend much time on the writing and working out the code but have to just find the right code to be fixed in the structure.

It’s Customizable

Bootstrap will become your friend once you start using it. You can sit down with your laptop and look through the whole framework and keep what’s necessitated and ditch what you don’t need. Bootstrap allows you to take what you need and tailors your project accordingly. This is the one of the reason many developers feel some tools are very use full.

Perfect Integration

Bootstrap Web Design and Web Development can help you out to iron out the creases that you are trying to remove from a live web site.

Future of Bootstrap

Bootstrap future for web design and web development comes equipped with many elements that are being considered the future of design. For example, both HTML5 and CSS3 are big things of the future. The Bootstrap framework takes into account the future of design and development; it also has the potential to become a benchmark for web developers in the future.

After reading this you may feel that using Bootstrap Web Design and Web Development may be a game changer for all the web developers and web designers.

What to Keep in Mind When Designing a Facebook Fan Page?

Despite all the security threats that people have faced from time to time with respect to Facebook, people all over the world have accepted it with open arms. More and more business owners are interested in developing their online identities and more so on Facebook. This practice is primarily because more and more people have come to understand the tremendous potential that it has with respect to audience penetration and reach.

Facebook Fan page designing

Facebook Fan Page Design has become a deep rooted practice in the world of marketing. However there are a few things that one has to keep in mind while designing the ultimate facebook page for a better business boost.


A picture can speak a thousand words and so when you upload a striking image it will catch the attention of maximum of your users. An image has to be such that it can convey the depth of what you can offer to your customers. It should need no more explanations. Once you have put that image on top, it should tell your audience how sincere you are.Facebook Fan Page

Upload fresh statuses

If you keep uploading statuses regularly it will make your audiences appreciate your participation. There is no point in creating a fan page and then leave it to gather dust. Keep it fresh and regular. It keeps the viewers hooked on to it to know what’s fresh. A fresh and bright post can make the day of your visitor and in turn yours too.

Stay abreast of current happenings

People have a tendency to search or look up trending topics. So, if you know something has caught up on the trend winds then ensures to incorporate them in your fan page. For example, when gangnam style had hit the jackpot, simply incorporate its images and videos and relate them to your business with some clever status updates.

Keep to context

Make sure that what you portray on your page is well within the boundaries of the context of your business. If you are in the music industry make sure that your page talks more about things in the music world than anything else. Use colours and themes that reciprocate a musical impression. Do not get carried away by things that look pretty but are of no use to you or your users.

Give Offers and Discounts

Everyone loves to be bribed. So give it out on a limb. Give a little incentive to your users. Give them a reason to be attracted to your Facebook Fan Page. Unless and until you do that there will be some other company putting out some other giveaway and your customers will happily tread that road.

On the whole it is very important that you put in love and efforts towards making your fan page a success. Please remember that making an online identity for yourself is a continuous process and not a onetime event. You have to keep on working on it until it comes to an auto mode.

What Makes me Love Ruby!

Being in the field of technology and web development for over a decade, I can proudly say that I do have a certain level of knowledge regarding programming like a dog knows its way back home. As a child I would love to play little treasure hunt games and both my parents being IT professionals always coded their little hints on tiny chits that I had to search.

I know it for a fact that it is those formative years that have ingrained this sense of satisfaction in me, when it comes to writing programs and codes, creating my own treasure trove. I love development and I absolutely adore Ruby programming because it makes development an easy peesy task for me.Ruby on Rails

Top reasons for the love

My love affair with ROR Development in my green and salad days as a Ruby Programmer. I learnt that there were many things that made Ruby a great tool for developers all over the world. The top reasons are:

 Dynamic Typing

If your ultimate aim is to get your pages successfully bootstrapped and even out all the modifications that you must make during the early stages of development, then a dynamic typing offers you the best flexibility.

Although static type languages also have their own advantages but when you start ROR Development, you will come to realize how easy dynamic typing makes your task. It makes sure that you are not required to design and form a formal interface in order to implement new objects. It also helps you t swap out a class for another very easily.

Remarkable Modules

As a ruby programmer, you will easily be able to identify that it offers some great features like the ‘traits’ of scale, squeak and Perl. Basically, these modules that Ruby offers enable one to add new elements of the class hierarchy at runtime in a much easier and more effective and fruitful way.

The use of super too can be evaluated at the runtime which will again help you to consider and appreciate any modules that may be added to make it easy for an extension of functionality on a super class multiple times (as per requirement) without any restrictions.

Apart from all this, Ruby modules also offer the life-cycle feature of hooks append_features and included. This effectively makes it feasible to exploit these modules to their fullest capacity so that extensions can be isolated and distinguished from one another and the classes can be extended based on their features.

Enthusiastic community

In the digital world, you can accomplish just about anything if you have the right kind of user community. Ruby has an extensive user community that is not only knowledgeable but also very positive, extremely supportive and absolutely enthusiastic.

I don’t wish to demean anyone else, but I doubt if there is any other language community online that responds as fast as veteran ruby users do. They are very passionate about whatevers happening in this field and leave not stone unturned to contribute to its success and popularity.

Tweet with a Blink of your Eyes

With the dawn of the internet and the coming of search engine master Google, technology has changed by leaps. Today we can sit in one part of the world and see what is happening miles away. But with the coming of Google Glass things are about to change for all. Google Glass is an awesome eye gear that has GPS, camera, micro phone, speakers and Wi-Fi, it is truly a futuristic technology which we have it at the blink of our eyes. Google has invented many apps for easy comfortable use of the Glass for easy and convenience of the user. The best part of Google Glass is it is can be connected with the social networking sites that we use frequently.

Google has created a set of Apps which are known as “Glassware” for Google Glass which includes apps for all social networking sites. These apps aren’t just mobile apps fixed into the Google Glass but they are developed from the scratch keeping in mind the smaller display size as compared to the smart phones available in the market.

Tweet through your glass

Twitter has come up with an app that allows you to share photos taken by Glass. But unfortunately Twitter app doesn’t allow you to do stand alone tweets and you are not allowed to add description before you upload your photo. It does however allow you to compose tweets and reply to people whom you follow. It’s only your photos that will be visible to your followers and nothing that you say. But it allows you to favourite or re-tweet ant tweets.


So what the Twitter app doesn’t allow you to tweet in text it uses the Glasses so-so camera to take picture and post it on twitter in a simple manner. You just have to authorise the app and enable sharing contact and just tap to share a photo and it would be tweeted in the traditionally way with a hash tag marking like #throughglass.

The challenges ahead

Twitter app for Google Glass app is still at its infancy and needs to come up with various features in future. Twitter app has a great challenge in front of it to overcome the challenges it faces like adapting to voice and tap interface. Using Glass to take picture and tweeting is relatively simple function for Twitter app, which traditionally used key board based text input device even if it was a key board of a smart phone.

With the coming of the Google Glass Twitter has decided to branch out to reach out to Glass users. It would also allow you to tweet videos and photographs along with a 140 characters tweet. This all happens with you just commanding your glass but the voice recognition has certain limits to it and some inaccuracy which would become accurate with the passing time.