Facebook offers a legion benefits as a popular marketing tool. Here’s a peek into how Facebook application development has lured individuals and companies into using the amazing social networking medium for marketing and promoting business.
Budget-friendly – As compare to conventional marketing mediums, Facebook is a cost-effective option available to small, medium and large companies to promote brands and grow business. With cost being a major factor in deciding advertising and marketing mediums, companies usually prefer to market and advertise their products through Facebook Application Development which is not only cheaper but also offers a larger exposure to the brand.
Brand promotion – With more than 800 million users today, Facebook is almost like a community that has users across every class, country and age group. Can there be a better platform for brand promotion that a medium that is present in every part of the world and is accessible by almost every person? Not really. Facebook application development is undoubtedly a larger, faster and better medium for brand promotion compared to any other traditional branding tool.
Engaging and user-friendly – Facebook Application Developers are entrusted with the responsibility of making apps that are engaging and user-friendly. A Facebook app is aimed towards engaging the visitor, interacting with them or asking them to share a feedback. This way a visitor feels that his opinion does matter for the company and that he’s an important contributor to the company’s business. A lot of Facebook apps are also developed to encourage visitor participation that could potentially lead his conversion to consumer and hence expansion of consumer base for the company.
Lead Generation – Promoting a brand over Facebook creates a lot of opportunities for generating prospective leads that could potentially turn into customers. That said, a good Facebook application can attract not only existing consumers but they also pull in a lot of new prospects through word-of-mouth. Its a simple ‘Like’ that tempts consumers to try the app for themselves, at least once.
Enhanced website traffic – Facebook application development can also improve traffic to your website. There are increased chances of a visitor visiting your website after trying a Facebook app that looks interesting and seeks to offer more interesting information that’s possibly posted on the website. Feedback from Facebook users get indexed in search engines like Google and Yahoo which also channels a lot of traffic to your website.
Facebook’s acceptance has transcended beyond its use as a traditional platform for connecting with friends or people scattered across the world. Today Facebook is a much sought-after medium for marketing and branding by individuals, small businesses and large corporates. With more than 800 million active users, almost every business seeks to have a strong presence on Facebook that makes it a faster, better and cost-effective medium for growing its customer base, promoting products and sharing customer feedback.
Social networking on Facebook has seen an increasing rise in Facebook Application Development of late; which has become an engaging mode of attracting visitors and marketing your brand. Facebook apps development is done by professional developers who are well-versed with Facebook guidelines and technologies involved in developing such apps, and are profoundly creative in their designs.
Facebook Application Developers work closely with clients to develop potential Facebook apps that solve various purposes like inviting visitors, sharing information about a product, answering customer queries or adding visitors to your fan base. Facebook apps development is usually aimed towards triggering an action by the visitor so that an interactive conversation happens between him and the company. Facebook apps that interests visitors usually have them coming back for more.
Facebook Application Development can be done across a lot of categories depending on the industry-type, target audience and purpose of the application. It can be integrated with a lot of features, plugins and other interactive elements to keep visitors entertained and also bring in more customers through word-of-mouth.
Facebook apps development opens up a world of opportunities for businesses to connect with new people, interact with them, convert them into loyal fans and customers and grow profitability through a faster and better medium as compared to conventional marketing mediums that are not only highly expensive but also take a long time to realize their impact.
Facebook’s popularity has been blooming lately and with that the world is seeing a parallel rise in the demand for Facebook apps. Businesses and individuals have started using this youthful and potential medium now to promote their brands, products and services through attractive and entertaining Facebook apps. Though there are a lot of social networking sites today that people use, with Facebook Application Development, the rate of success is quite faster.
There are a lot of advantages of Facebook app development. A few of them are described in brief here.
Facebook Apps development can be a highly successful branding platform. A well-developed, attractive Facebook app can invite a lot of visitors and continue to keep them coming back for more.
Facebook app development can be done across people of all ages and all imaginable categories like music, games, education, etc.
Facebook apps development allows greater opportunity for customer engagement, which aids product and brand awareness, marketing and instant feedback.
With Facebook apps development, a business can potentially direct a larger number of viewers to the company’s website which is not greatly possible through any other marketing medium.
Facebook app development is a new business development channel for companies. It helps identify prospects and generate new business.
Last, but not the least, Facebook apps development is a potent and budget-friendly marketing medium. All it takes is hiring a professional Facebook Application developer who can understand your requirements well and design creative and functional Facebook apps for your business. Facebook Apps Developer either provides his services independently or through a Facebook app development company.
These are just a few of the benefits that Facebook offers for your business. But with growing Facebook popularity, it is likely to become a serious marketing tool in near future which shall essentially become a part of every business marketing strategy across the world.
Facebook apps development has moved on from traditional use of connecting with friends to business-oriented purposes.
Facebook is the most popular social networking medium today with around 800 million active users already hooked on and many more adding to this number everyday. It is undoubtedly the largest community-holding website in the world. Contrary to its earlier usage of getting in touch with friends and share pics or videos, now Facebook has been getting popular even with businesses, companies and upcoming entrepreneurs. Businesses have been using Facebook today for building a brand, promoting a product or sharing an important piece of information with its customers.
Facebook apps development has been a growing trend of late that facilitates businesses and individuals in their branding and marketing needs. Facebook apps are applications that are developed according to the specific business needs, the product or service that needs to be promoted and the target audience. Facebook app development usually employs a Facebook application developer to develop visually attractive apps that are very inviting to new visitors and entertains them so that they are tempted to know a little more about the message that the app or company wishes to send out. Facebook apps can take any form including business, games, music, entertainment, etc.
Facebook app development has largely become a rage today because it makes business communication faster, smarter and better. Conventional marketing mediums have been outperformed by social media marketing tools as it instantly connects with people of all ages and classes, and presents the company or brand as a caterer to every kind of populace. Facebook Application Development are created by Facebook application developers who customize the application to the clients’ corporate needs, make it visually appealing and integrate a lot of interesting features within. Facebook app development is all about consumer participation that also gives him the opportunity to connect with the brand know more about it and share his views in the public forum.
Facebook Application Developers across the world provide professional customized Facebook App development services at very cost-effective rates and through easy business models. A Facebook app developer needs to be fundamentally strong with Facebook guidelines and creative in his approach towards development of interesting, interactive and attractive Facebook apps. Facebook app development includes, but is not limited to, developing Facebook fan pages, Facebook minisites and Facebook ads.
Business marketing today focuses more on faster and smarter mediums and strategies that are cost-effective and fetch improved results. Facebook app development is an increasingly popular marketing tool that helps companies to deviate from traditional marketing mediums to this globally-accepted social networking medium and promote brands, products and services in a very youthful and faster manner. With the popularity of Facebook as a marketing medium growing day-by-day, it seems that Facebook app development is here to stay for a really long time.